| Using the reach and flexibility of the Internet to build the next generation of qualitative research. |
Bulletin board focus groups
are moderated discussions that take place over several days -- or longer. Consumers from different geographic areas are brought together online to talk about the products and services they use. Participants can log in at times of the day that are most convenient for them. | Real-time (or chat) focus groups
are facilitated conversations that combine up to eight participants at the same time. Like in-person focus groups, real-time discussions take place on a specific day at a specific time. |
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